YouthSense
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit
YouthSense
No Result
View All Result

Gen Z Is Levelling Up News (Again)

by year13
January 17, 2022
0

Did you know one in two young people we surveyed in our What Gen Z Actually Do Online report say they go at least a week without accessing the news?

This sounds shocking, but it’s a little misleading.

Gen Zs, who are frequently misread as being uninterested in the news, aren’t necessarily news avoidant – they’re just consuming the news differently than before.

Not that it should come as a surprise. We’re always evolving how we consume the news.

Remember when millennials threw out newspapers and digitalised the news? Well, Gen Z’s have just levelled up (again) with social media.

With the speed social media is evolving it’s been quite the challenge for news companies to adjust, but let’s take a look at three news media that are killing it in their modern social news delivery.

ABC News

After getting off on the wrong foot, Australia’s national broadcaster is nailing its delivery of news on Instagram with TikTok-style reels and infographics that are generating up to hundreds of thousands of engagements from its audience.

How are they getting it right? First, they’re taking risks. Second, they’re listening to their audience and applying the changes they’re requesting to stay relevant.

In this reel, ABC’s @shambondiggity talks about how COVID-19 home self-test kits will be available to Australians from November 1.

The Guardian

After producing independent journalism for more than 200 years, Gen Z could be quick to write-off The Guardian as a news media dinosaur. 

But with 4.7m followers on Instagram, they’ve clearly taken Gen Z’s news consumption shift in their stride by getting two things right: engaging, shareable graphics, and posting frequency.

VICE News

Let’s be honest – VICE News is leading the pack in terms of creating shareable, engaging content for Gen Zs.

Whether that’s sharing vivid, powerful images from some of the world’s best photojournalists, engaging infographics explaining in-depth news content in a nutshell or simple headlines so powerful they could stop Gen Z’s mid-scroll, VICE has well and truly nailed the substance, relevance and tone matter that reels in Gen Zs.

Interested in more unique data and insights about Gen Z? Check out our reports.

YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future.

YouthSense helps parents, educators and businesses to better understand and engage with young Australians by providing stories and research reports featuring data-driven insights and the opinions of Gen Zs.

Visit Year13 today
Tags: Businessnewssocial media
Previous Post

Spotify's Dominance Over Apple Music Is Startling

Next Post

The Pandemic Wakeup Call Gen Zs Needed

year13

year13

Next Post
The Pandemic Wakeup Call Gen Zs Needed

The Pandemic Wakeup Call Gen Zs Needed

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • About (2)
  • Business (88)
  • Career Advisors (64)
  • Educators (94)
  • Employers (77)
  • Events (9)
  • Marketers (103)
  • Parents (192)
  • Research (9)
  • Youth Insights (272)
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.

No Result
View All Result
  • About
  • Research
  • Youth Insights
  • Our Services
  • Media
  • TTP
  • Youth Summit

© 2018 Youth Sense.