5 Reasons Why You Shouldn’t Use Google Ads
For better or worse, Google exerts a lot of control over our personal lives and marketing strategies. We let it inform our consumer choices and important life decisions – we...
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Storytelling In Marketing: Where To Draw The Line
Storytelling has grown to become a buzzword within marketing, despite the fact that a pairing of the two would previously be considered somewhat of an unholy matrimony; gone are the...
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6 Things Gen Z Will Expect From The Workplace
Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature of jobs and employment in general; much has been said...
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How Using Facebook Messenger Can Improve Business Practices
Facebook has long evolved from just being a way to keep in contact with friends and family, however one aspect of the platform has largely retained its original purpose –...
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The Future Of Jobs According To The World Economic Forum
Last month the World Economic Forum released their latest Future Of Jobs Report which discussed expected job trends between 2018-2022 across 20 countries and 12 industry sectors. They focused on the...
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Here’s What You Need To Know About Our Current School Leavers
With final exams for high school leavers fast approaching, the question of what to do next becomes even more prevalent amongst youth. As educators it’s essential for us to be...
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Doing It Right: A Case Study Of Nike’s Newest Ad Campaign
It was considered a risky move at the time of announcement, but now more than a week out from release, Nike’s latest marketing campaign has proven to be a massive...
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Why A Clunky, Slow Website Won’t Cut It For Gen Z
It’s no industry secret that the most effective and efficient way to do business these days is online. With less overheads, a global reach and a huge increase of Millennial...
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Why Gen Z’s Negative Feelings Need To Be Validated In Brand Content
It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences....
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Where Does The Problem Of Youth Disengagement Stem From?
Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not...
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